Thursday, May 13, 2010

Architectural Videography: Chicago Buildings Begins

I'm not sure if I've been an architect or a photographer longer. Some days, I'm not even sure which suits me better.  It dawned on me.  I've been thinking a lot lately about the relationship between architecture and film.  I'm not just talking about the balance of proportions, rules of thirds, contrasting lights and darks.  I'm talking about making the physical connection between the two through unexplored ideas.  We are obviously the first generation to embrace the computer in our day-to-day, 9-5 world.  My interest in art led me down a career path of architecture, which then led me into rendering and animation which led me to photography which led me to videography and then full circle again.  I've only just realized that they are really all the same for me.  I love designing and I appreciate true beauty (albeit in people or buildings).   
No matter what the design challenge; the process to an ends is nearly identical.  Whether your final product is a building or a DVD many of the steps are the same.  We brain-storm, we sketch, we envision, we try, we delete, we try again, we delete until something starts to feel right; look right.  

Architectural photography has been on my radar as a means of 'making money' for a couple years.  I have all the equipment necessary after all.  And that's good and fine, but I'm starting to realize that there are a lot of people out there doing it.   And they are very good at it.  I've also noticed a trend in the internet 2.0 that is moving toward video. As the internet pipelines and bandwidth are able to accommodate this, sites like YouTube and Vimeo are becoming an increasingly popular way to digest internet media.  

Thus comes my epiphany and my most current endeavor.  Something that really has not been done.  Architecture Videography.  While of course it has been done and contractors document some of their projects with video cameras; this is not really what I'm talking about.  I'm talking about beautiful; breathtaking imagery in motion.  When we stop and think about the fact that video is nothing more than 24 pictures playing back ever second it begins to make sense.  Of course video is far more difficult than photography if not simply for the reason just stated. Video doesn't have the luxury of flashes or long exposure times.  Video doesn't have the luxury of touching up every frame to remove even the slightest imperfection.  Video is inherently more honest, but I don't think that means it has to be any less beautiful. One of the best purchases I have made is the canon 5d mark ii, because it allows me to pursue both architectural photography as well as as architectural videography. Head over to my Chicago Photography site for a look at my photo portfolio.

And so I have started my first project.  It only makes sense that because I work for architectural firm DeStefano and Partners, that I document one of our buildings.


  1. Love it, keep goin... I agree with the cohesiveness of the media...

  2. Impressive! Love the idea!