No matter what the design challenge; the process to an ends is nearly identical. Whether your final product is a building or a DVD many of the steps are the same. We brain-storm, we sketch, we envision, we try, we delete, we try again, we delete until something starts to feel right; look right.
Thus comes my epiphany and my most current endeavor. Something that really has not been done. Architecture Videography. While of course it has been done and contractors document some of their projects with video cameras; this is not really what I'm talking about. I'm talking about beautiful; breathtaking imagery in motion. When we stop and think about the fact that video is nothing more than 24 pictures playing back ever second it begins to make sense. Of course video is far more difficult than photography if not simply for the reason just stated. Video doesn't have the luxury of flashes or long exposure times. Video doesn't have the luxury of touching up every frame to remove even the slightest imperfection. Video is inherently more honest, but I don't think that means it has to be any less beautiful. One of the best purchases I have made is the canon 5d mark ii, because it allows me to pursue both architectural photography as well as as architectural videography. Head over to my Chicago Photography site for a look at my photo portfolio.
And so I have started my first project. It only makes sense that because I work for architectural firm DeStefano and Partners, that I document one of our buildings.